How Do You Create Meaningful Interactions in your Marketing Efforts?
Travis Tyler is and master at creating meaningful interactions with his audience by getting out if his comfort zone. In this episode of Level Up, he and Obaid dive into how he's able to continuously do that so effectively.
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>> Is DBZ growing up?
>> I did.
>> Nice.
>> This looks like the, like in Dragon Ball, where Goku had that battle.
>> Yeah.
>> Or like the competition, like little baby Goku.
>> The power of tournament or whatever, the tournament.
>> I feel like you would know what I'm talking about.
>> Yeah, yeah.
>> Like, yeah dude, it's called this.
>> Yeah.
>> Dude, come on, that was the mega galactic room.
>> [LAUGH]
>> All right, now you just pick whoever.
>> [INAUDIBLE]
>> Where's Krillin?
>> Right there.
I'm here with Travis Tyler, my man, I'm here with Belaji, I'm here with Isaac.
Travis, my question for you sir is, how do you create connection and
meaningful interactions in your marketing/event efforts?
>> Shout out to Leslie Benette for the question.
>> Great question.
>> You have to practice showing up authentically.
I think for me that involves a lot of self discovery and
meditation and I know that that can sound like really woo woo and stuff.
But I started meditating about four years ago, every day for
about 15 to 20 minutes and it's completely changed my life.
And that's one of the ways that I show up as authentically as possible.
The other thing that really helped as you're kicking my ass.
>> I'm just smashing swear, you just smash swear.
>> Okay, cool.
What Krillin's done.
>> Classic Krillin.
>> Just get beat up and clean.
>> Let's go with T.
>> I want to say that the other part that really helped me,
that I recommend for any adult regardless of your age or whatever is.
Do a quick Google search of improv classes near me.
And I think you'll be pleasantly surprised at how uncomfortable you are
in your first class.
Do a drop in class.
I had a friend from college, I bumped into it a happy hour who convinced me to
do it.
And I was like, nah man, I don't think that's for me.
And I loved it and did it for like five years and never looked back.
What it does is it really allows you to show up in a way that you used to show
up as a kid with kind of got beat out of you in middle school for being
different
weird.
And it allows you to like now be an adult and be like, I actually want to be
different.
And those are kind of the two things that I do.
>> Meditate and improv.
>> We're all just people, man.
Like we all like to laugh and do shit and go out and be silly, tell jokes.
So like my thing is just like the way I am like on content and
videos is like exactly how I am with like my daughter and my wife.
And like the way I'm talking in Travis here when we're meeting in person,
we're talking chat and shit, you know, like cursing and stuff like that's just
how I show up on my video content.
And I cuss a lot and a lot of people.
And I think it's just these types of things where people are like,
yeah, it's just like it feels like I'm just talking to my friend like out of
bars.
And so and also because of that, when I do need people,
when I do jump on them for the Zoom call, they're like, dude, I feel like I
know you already.
Not just because I watch so much of your stuff, but because you're so just like
casual.
And I think over the years, we've kind of confused professionalism for
like being a walking, talking resume and suit and tie and like now I'm a
professional.
Whereas professionalism to me is just like knowing how to navigate the one.
Like knowing how to navigate a difficult conversation without offending someone
without offending someone, knowing my CEO has specific quirks and personality.
So I'm going to adapt to those things when I speak to him or her.
My CMO has a different personality.
So I'm going to speak to those things.
Some people might have a lot of questions.
Some people might want to get straight to the point.
So I think communication and all that is a huge part of professionalism.
Less so than hey, let me like put on this mask and suit and tie and put to yes,
sir,
no ma'am, hello, sir.
So I think it's just really just be yourself how you are.
Unless you're free, no, I'm just kidding.
But just be yourself.
And I think that's how you can actually create meaningful and authentic
relationships
with your audience over time.
It's so easy for us to be like, oh, just show up and be yourself.
But the reason you stopped acting like yourself is because at some point it was
rejected
by somebody who meant a lot to you.
And they rejected you really harshly.
And you're like, well, I can't get away with that.
I can't be like that guy.
That guy is me.
That guy gets pushed around.
That guy gets told he's wrong and not respected or whatever it might be.
And I think what improv helps you do is just unlearn so much of what you've
learned as
an adult when it comes to your worry about getting embarrassed.
The exercises you do, you're making noises, you're singing, you're really
looking like
a dork.
And something happens after you do it for a long enough where you're like, I
don't
care anymore.
And once that clicks for you and you just have this core confidence inside of
you that's
unshakable, it really resonates with people.
And they're just like, I love that guy.
He's like the games they have you playing as warmups are just a great example
of like,
you're throwing around a pretend ball and doing it as silly as you possibly can
And the person who does it in a way with no fear and you're not expecting it is
usually
the funniest person.
Yeah, they're funniest.
Yeah.
I actually lost.
Hey.
Have that ladies and gentlemen is how it's done, bro.
Yeah.
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