What's One Thing You're Trying to Level Up Your Marketing?

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This is a far cry from the Mortal Kombat I played when I was like 12 years old.

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That's what I was hoping people would feel like, "Oh shit, this is what it

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looks like now?"

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Yeah, I haven't played them for forever.

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Oh, these are some of these.

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And they like recreated all the characters too.

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Oh, I love it.

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Okay, I think I don't care about the display.

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Let's go up here, we got a straight in, I'm like, "Oh yeah, he should start

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lecturing us."

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Lightning, yeah.

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Okay.

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And there's Ice Dude sub-zero.

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I think I'm gonna go, I think I'm gonna go with it.

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I'm gonna go with it.

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He's really good to in this game.

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Okay.

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Oh, Cammy, so you have like a backup?

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Yeah, if you press this button,

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they like jump in and hit your opponent in the match.

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Oh, snap.

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Alright.

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So, Riley Blaisdale asked me, "What are you working on learning to help me get

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to the next stage in marketing?"

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Yeah.

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Why don't you start with that?

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Alright.

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What are you going over right now?

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Right now, what am I trying to learn to get to the next stage in marketing?

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Well, first I gotta learn how to play Mortal Kombat again.

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So, you don't embarrass me to that.

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Um, you know?

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Just button smash.

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That's what I'm, that's all about.

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You smash the buttons.

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It's like marketing.

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You just try a bunch of stuff.

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That's kind of my approach.

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No, honestly right now, I think last year for me was all about like, category

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content, type stuff, which we tend to do really well.

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And then this year, how do I connect that more effectively to my product and

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sales team?

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So that the marketing team is like best friends with success, sales, and

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product.

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Yeah.

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Instead of them being like, "What are you guys doing on LinkedIn all day?"

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Yeah.

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Like, we're over here trying to build things and close deals, right?

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Like, that classic thing.

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So, that's really what my focus is and I definitely made a lot of progress.

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And just getting those, Steve, one of the things I've done is, oh my gosh.

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I felt like I was winning.

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That was so close.

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I felt like I was winning.

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That was so close.

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Yeah, here we go.

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Something here.

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Round two.

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But just having my marketing team, everybody on the team has to watch at least

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one call recording for me from sales reps or success teams.

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And that just helps us get so much better at like understanding their needs and

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viewpoints.

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Yeah, where are they actually selling?

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What are they actually selling?

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What are you learning right now?

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What are you trying to level up with?

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The biggest thing that I'm really trying to do right now is unlock my inner

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cinematographer and photographer.

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Trying to get on A.O.'s level over here.

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Far from it though.

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But I really feel like I have the substance down.

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Like, I know I have the insights and I think the best way to improve my content

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from here on out is just producing better.

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Not necessarily like big budget, high production, but I want to learn like

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lighting and camera angles and buy a drone and get some B roll footage and like

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I just want to like have a big upgrade in like my video content I'll link to in

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I feel like a lot of people talk about like for example, we've always had like

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this or that conversations and marketing like,

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Oh, should we focus on better design or better copy?

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And it's like both man.

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Like why can't you have great copy presented through great design?

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Like it doesn't have to be one or the other.

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And it's like, should we do SEO or paid ads?

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And it's like both.

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So it's never like a this or that thing.

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So the reason I say that is because a lot of people will be like,

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Hey man, as long as your information is good, it doesn't matter if it's a you

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just talking to the camera.

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And it's for sure. I know that. I've practiced that a lot.

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But I know I've gotten to the point where I can absolutely nail these like scra

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ppy videos and whatnot.

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So now what I want to do.

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So now what I want to do is just really level it up and bring it closer to what

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like how YouTube shorts are and things like that.

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Like I live in Colorado for example. One thing I've been thinking about is like

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, imagine a vertical video like 4k like me walking through the mountains voice

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over.

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Then you see like B roll shot of like a drone like following me and stuff. And

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it's like if I could get my LinkedIn video content to like that level.

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I think mixed with the insights that I already provide.

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I think that would really help me level up.

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So in terms of like what I'm learning these days to get better at marketing, I

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'm trying to learn more about video creation, lighting, camera angles, yeah

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stuff like that.

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So I'm curious for both of you because I, what's up?

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Yo hold on. Let's mic up traffic.

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