A No-Fluff Virtual Event for Marketers Who Want to (Actually) Do More With Less

The countdown is on. This Thursday, July 24 at 1 PM ET, a group of marketing leaders are coming together to answer one of the biggest questions in content right now:

How do you create content that actually works when resources are tight, attention is limited, and expectations are sky high?

You’re invited to join us for Plan. Prioritize. Publish., a fast-paced, insight-packed, and refreshingly practical virtual event hosted by AudiencePlus.

It’s built for marketers who are tired of creating content that doesn’t convert and who want to start building a smarter, more strategic approach that balances creativity, distribution, and results.

Save your seat here:
Register now

Why This Event Matters Right Now

Let’s be honest. Most of us don’t have a content creation problem.

We have a content chaos problem.

Teams are producing more content than ever, but the results don’t always match the effort. In many cases, marketers are:

• Creating content with unclear goals

• Prioritizing work based on internal pressure instead of audience needs

• Publishing without a distribution plan

• Measuring success with vanity metrics

That’s not sustainable.

Plan. Prioritize. Publish. is here to help you reset your approach.

You’ll learn how to build a strategy that aligns with your business goals, prioritize what’s actually going to move the needle, and publish content that people want to read and act on.

And you’ll get all of this in a tight, one-hour format designed for busy marketers who want signal, not noise.

Meet the Speakers

This isn’t a generic panel. Each speaker brings a different perspective from inside today’s top marketing and content organizations.

Mike Allton

Chief Storyteller, Agorapulse
Mike is a seasoned content strategist, educator, and speaker. As Chief Storyteller at Agorapulse, he helps brands build authority and community by combining strategic storytelling with consistent distribution. He’ll share how storytelling and partnerships fuel more efficient content strategies.

Jonathan Gandolf

Co-Founder and CEO, AudiencePlus
Jonathan brings a rare mix of strategic thinking and operational execution. At AudiencePlus, he’s helping usher in a new era of owned media, where brands build direct relationships with audiences rather than rent attention through short-term tactics. He’ll share how to architect content strategies that prioritize audience value and long-term growth.

Tyler Calder

Chief Marketing Officer, PartnerStack
As CMO at PartnerStack, Tyler is focused on turning content into a growth engine. He’ll walk through how his team aligns content creation with go-to-market goals, prioritizes the most impactful ideas, and uses partnerships and performance frameworks to drive real results.

Kristi Gamboni

Senior Integrated Marketing Manager, HG Insights
Kristi helps lead integrated marketing at HG Insights, where she connects content, product, and demand generation efforts into a single cohesive strategy. She’ll discuss how content marketers can align more closely with cross-functional teams and shift from reactive production to proactive execution.

What You’ll Learn

This event is all about execution. No vague “thought leadership,” no buzzword bingo. Just real strategies and frameworks used by marketers doing the work right now.

Here’s a preview of what you’ll walk away with:

A Smarter Way to Plan Content

You’ll learn how high-performing teams:

• Build agile content calendars that support both brand and demand

• Align content planning with quarterly business objectives

• Design content that scales across formats and functions

This is about working with more intention and less chaos.

Clear Strategies for Prioritization

If everything feels like a priority, nothing actually is.

You’ll hear how each speaker’s team:

• Filters and evaluates content ideas before committing

• Balances top-of-funnel awareness with sales enablement and customer education

• Avoids busy work and stays focused on content that matters

You’ll walk away with ideas to improve your editorial process and say no more confidently.

Distribution that Drives Results

Creating great content is only half the job. Making sure the right people see it is the other half.

You’ll learn how these teams:

• Build distribution into the planning process from day one

• Use existing assets in new ways to increase impact

• Leverage community, partnerships, and owned media to grow reach

If you’re still hitting publish and hoping for the best, this part of the event will be game-changing.

Metrics That Actually Matter

Most teams measure too much and still don’t have clarity.

You’ll learn how these marketers:

• Select and report on the right success metrics

• Balance leading and lagging indicators of content performance

• Communicate impact clearly to leadership

This session will help you rethink how you define “success” in content.

Who This Is For

This event was built for:

• Content marketers who want to stop guessing and start executing

• Marketing leaders responsible for strategy, performance, and alignment

• Growth and demand gen teams looking to fuel pipeline with content

• Brand and communications teams seeking smarter planning processes

• Anyone feeling stuck in reactive content cycles

Whether you’re a team of one or part of a large function, this will help you rethink how you approach content creation and distribution.

What Makes This Event Different

You’ve probably attended plenty of webinars. This one is different.

• It’s short and focused. Just 60 minutes of valuable, tactical insights

• It’s built around execution. Every speaker brings first-hand experience

• It’s not theoretical. You’ll walk away with frameworks and ideas you can apply this quarter

• It’s designed for interaction. Bring your questions and challenges

No pitches. No fluff. Just real strategy.

Don’t Miss It

This is one of the most relevant marketing conversations happening this month. If content is even a small part of your job, this one-hour event will be worth your time.

Thursday, July 24 at 1 PM ET
Register here

You’ll leave with the clarity and confidence to improve how you plan, prioritize, and publish content that performs.

We’ll see you there.