Name: The Old Marketing Playbook No Longer Works
Uploaded: 2024-05-06T23:34:07+00:00
Description: Everyone is struggling to generate pipeline today. But the reason why is more complex than just a slow economy – the very tactics that we’ve executed successfully for years are just no longer working. Join a conversation with B2B marketing icons Jon Miller, Jill Rowley, and Sangram Vajre on why the old playbook no longer works, and a discussion around what the new playbook may look like.

Everyone is struggling to generate pipeline today. But the reason why is more complex than just a slow economy – the very tactics that we’ve executed successfully for years are just no longer working. Join a conversation with B2B marketing icons Jon Miller, Jill Rowley, and Sangram Vajre on why the old playbook no longer works, and a discussion around what the new playbook may look like.

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The Old Marketing Playbook No Longer Works

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