Goldenhour 2024 Recap

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I think there's like sort of this collective consciousness.

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We're all feeling a lot of the same pressures in the industry.

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And when we come together and solve problems together with different

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perspectives,

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I think it's going to help everybody level up.

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Well, I think marketing in general is undergoing a pitman,

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especially B2B is undergoing a pretty big renaissance in where we're thinking

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kind of the playbook

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we've had for 25 years now.

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And it's really moving to more of an audience, the first perspective.

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And we have to be thinking about those 95% of people that aren't ready to buy

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our technology

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or whatever we may be offering, building audiences the way to do that.

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Please join me in welcoming the one and only Dave Gerhardt.

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What's up, everybody? Thank you for having me.

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How are you?

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I'm sitting next to the worst marker in the world.

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This is being live streamed to my LinkedIn.

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What could the hospital go wrong?

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[laughter]

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Today, content is really saturated.

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There's so much out there.

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And when you think about every single company becoming a media company,

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you really need to start to differentiate and really understand what your brand

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is,

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what you bring to the table, how do you speak to your audience.

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That's really the way that you're going to be able to break through all the

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noise.

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I've been looking for a long time, a few years I was there for the first one.

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It's pretty great to see it happening.

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I don't feel like I'm at some trade show where everybody's throwing weird swag

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in my face.

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I feel like I'm bumping shoulders with people I've seen on LinkedIn,

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giving incredible thought leadership.

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The days of there being content marketing and marketing,

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I think that's over. Content is marketing.

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Whether that's me as a dad, me as somebody who wants to play golf or work out,

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it's how we all learn and consume information.

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Probably one of the most touching things that happened yesterday,

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this person came up to me and I didn't know her,

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but I guess she had heard the story of what my family and I had been going

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through.

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And she just looked at me and said, "Thank you for not quitting."

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To see what we were able to do with Golden Hour,

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and to hear someone who again may not be a customer or prospect or anything,

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but just a human being who got some value from what we've done.

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I don't know, it made it all worth it.

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[Music]

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There's so much about it to you, I think.

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One of the most important things I learned was that

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success isn't made by someone who never falls down.

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Successful people are the ones who paint themselves at times.

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[Applause]

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[Music]