Melissa Rosenthal is a master in brand building and creating content that stops you in your tracks. She cut her teeth in the media industry at BuzzFeed and Cheddar before joining the B2B ranks and helped Clickup become one of the fastest growing and most recognizable brands in B2B. She is now the CMO at Insight Timer. In this discussion she’s joining us to talk about what B2B can learn from the creator economy.